Jim Williamson Voiceover

Examples of two :30 micro-length videos designed to promote the value of Pinterest's 401k and Commuter Benefits programs also offer co-branding opportunities for vendors.

There are more channels for telling your story than ever before, and more compelling ways to use visual media to connect with your audiences. Williamson Creative Media brings together the right mix of creative talent and resources to help clients concept and produce visual content that supports their broader communications strategy — and makes their vision real. What do you see?

How do you creatively promote a new Total Rewards program that includes time-sensitive health care and retirement benefit changes? You roll out a series of "snackable videos" company-wide — short, approachable motion graphics-driven spots — to generate awareness and direct employees to the details they need to make key decisions. 

Mercer contracted Williamson's Visual Media creative team to help develop a core program brand and voice that was then applied to several videos — as well as an array of other collateral and other digital tools — for their client, Blue Shield of California.

Clients: Mercer/Blue Shield of California
Brand development and creative direction: Williamson and Character 3 Design
Video concepting, co-scripting and production: Williamson and Ronin Productions

One of a series of short-form videos promoting the Blue Shield of California Total Rewards program.

Clients: Mercer/Blue Shield of California
Brand development and creative direction: Williamson and Character 3 Design
Video concepting, co-scripting and production: Williamson and Ronin Productions

One of a series of short-form videos promoting the Blue Shield of California Total Rewards program.

Clients: Mercer/Blue Shield of California
Brand development and creative direction: Williamson and Character 3 Design
Video concepting, co-scripting and production: Williamson and Ronin Productions